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WHY YOU SHOULD START PROMOTING YOUR EVENTS ON YOUTUBE

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Since YouTube launched over 13 years ago, the video-sharing website has been at the forefront of user-generated video content and video-blogging. Thanks to a huge number of online users and an affinity with music, performance or other short-form content, YouTube is an important (but often overlooked) tool for the event industry. However, promoting your events on YouTube is fairly easy. It is especially YouTube’s latest popularity of live video streaming which should alert event organizers to the platform’s potential. It’s clear that YouTube will continue to focus on live events so event organisers and promoters need to be prepared to meet the public demand for video content. Here are some examples of how you can promote your events on Youtube: Luckily, we have found some enterprising businesses already using YouTube to promote events: 1) English National Opera The English National Opera’s features many exclusive videos of the events that are going on in the venue. They o...
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HOW TO CREATE THE PERFECT MOBILE LANDING PAGE FOR EVENT PROMOTION

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With the number of smartphone users set to soar this year, and the expected launch of new devices, there’s no doubt that smartphones will gain further market share over traditional handsets. IPhone and Android handsets are rapidly becoming a must-have gadget of choice especially among younger consumers. With steady growth in this market, ignoring the opportunities offered by mobile apps could lead to the loss of an incredible business opportunity. In the event marketing industry, which is able to fully utilise established digital marketing channels like Facebook and Twitter, adding another medium for message distribution, promotion, and marketing seems to be a matter of common sense. But, how can event promoters harness the potential offered by smartphones? Read on for the most useful tips on how to create a perfect mobile landing page for an event. Mobile landing pages should contain content that is optimised for smartphones; meaning that the text is short, the images h...
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7 ELEMENTS OF SUCCESSFUL ONLINE EVENT PROMOTION

Event promotion is hard work. It takes a lot of energy to get the word out and drum up registrations. Luckily, there are many ways to utilize online tools to help boost interest in your events. Here are the 7 most important elements in your online event promotion strategy. 1. Online registration It may seem like a no-brainer but I still see some events that require paper, phone, or email registrations. Your attendees must be able to register and pay online quickly and easily. 2. Event landing page This landing page should be accessible through a short link like “www.domain.com/eventname”. This way you have a single URL that you can use everywhere to drive traffic. This landing page is where all promotional activities should point. 3. Social widgets on the event landing page This makes it easy for others to share your event with their networks. Make it easy for your website visitors to spread the word! 4. Scheduled tweets Use  HootSuite to set up a schedul...
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